At least they had competitors.

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/03/15/nblue15.xml&DCMP=EMC-new_15032007

I worked as copresenter of a weekly radio programme for about 9 months. I did it in my lunch hours from BT, it was great fun and the BBC actually paid me! Best of all, my name was in the Radio Times ! (Well, in the Wales edition)

It was long before premium rate numbers were invented, but it was not unknown to have a competition and for nobody to enter. Maybe nobody was listening?

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