Two churches in Bordeaux seem to have rebranded themselves in the past couple of months.
For the first church, one of our local pentecostal churches, I am sure, because there was a special service devoted to the rebranding. Previously the name was very geographically determined, very static. Now the name implies impetus, movement and also, according to the explanation, that decisive instant where everything changes.
The second church is one of the catholic churches. They all have historic names, as does this church, but it recently has started pop-masses on Sunday evenings led by Bordeaux' foremost Roman Catholic worship band, and have rebranded themselves as the Church of Bordeaux Centre.