My cellphone operator is struggling at the moment, so they are busy trying to keep their customers and to win new ones.
That's probably why at the weekend in England I could use my French number at no extra cost! Even for internet! (though I know the European Union has been campaigning against roaming charges)
Their latest thing is to incorporate into my contract either films and series from Canal+, or something linked to sport, I think, or Premium Spotify. I have had a Spotify account for a long time, but the adverts annoyed me and I begrudged 10€ a month to get rid of them, so I'd listen to music on Youtube instead! However, now I have a premium account 'free' I happily look out music and artists I like.