- Heavy doses of communication are vital in any relationship. This reality is powerfully true in the pastor/congregation relationship. Healthy churches have healthy pastor/members relationships. Healthy relationships are enhanced through ongoing communication. And the blog is an incredible way to communicate regularly. For this reason, I am very grateful for the Internet age.
- The pastor is able to present those most important emphases or visionary matters. The sermon just does not allow sufficient time to do all the communication a pastor needs to do. If done well, the blog can serve as an ongoing forum for communicating the most important matters in the church and to the church.
- No pastor can communicate with every member one-on-one. Church members can feel neglected if they do not get some type of communication from their pastor. Admittedly, a blog does not replace in person communication, but it certainly is better than no communication at all. I have heard from numerous church members who tell me that they really feel like they know their pastor through the blog.
- A pastor can do pastoral care via the blog. One of the most powerful blog posts I ever read was by a pastor who ministered to the entire church after the death of three teenagers in a car accident. While he spent hours of in-person pastoral care with the family of the teenagers, many others in the church were hurting. He reached out to them magnificently through his blog.
- A blog can be an outreach ministry. The first place a prospective guest visits is the church web site. That is why it’s mandatory for churches to have a quality site. If the church’s home page has a link to the pastor’s blog, many will read that article as well. Guests, both Christians and non-Christians, are more likely to visit your church if they feel like they know something about the pastor.
- The blog can allow for expansion on the sermon. Most pastors preach around 35 minutes a week. That is an incredibly short time to communicate God’s Word. The blog allows for an expansion and more detailed communication of the sermon.
- A blog is highly affordable. In fact, it can be free. There are no longer any financial barriers for any pastor who is serious about entering the blogosphere. It’s time for all of you to take that plunge!
Original article here